What Visitors Expects from a Mall?
Shopping malls are not new to people, almost every week people tend to shop in a shopping mall or even just visit and hang out with friends. Nowadays, shopping malls have been expanding to ensure the people are satisfied with the amenities and to compete with other grand shopping malls too.
Now, despite the expansion, there are still shopping malls that are crammed and overcrowded. There are some points that mall owners should consider so keep shoppers and visitors coming back to their malls. Here are some points to consider.
Visibility and Accessibility
The first and foremost thing that an investor should consider is the easy access to the shopping mall, consider the visibility of that mall to the public. One must consider how easy it would be for shoppers especially those within the city to access the mall with the use of a public transportation. This is very important because not all shoppers have personal conveyance.
Structure and Size
Although big shopping malls have their own charm and craze but it is good if the size is kept moderate because some people simply want “easy shopping”. It means buying goods and services at one place with ease and convenience while strolling along the corridors. The size and structure plays an important role in grabbing the attention of people. People must have enough space every time they shop because most shoppers expects a mall to be wide and comfortable not overcrowded and uncomfortable.
The next main thing is the variety of the products. Customers always get attracted towards a wide range of variety available. If you just display one product and you only have one retail store the customer would not come to your shop because shoppers want variety. Aside from its pleasing to the eyes, it also gives them option in case they want something different. Shoppers don’t have to transfer from one mall to another because they want everything under one roof.
Another very important thing is the environment. You should provide a completely extraordinary environment compared to other malls so that more and more people get attracted towards it. This means you have to put in extra effort. Like, if all other shopping malls are offering the service of theatre then offer theatres too but with an even bigger screens or a more fun environment. The answer to this is another great idea of launching a 3D movie cinema. By doing so, you are being indifferent to competitors; you will now be able to draw the attention of the customers.
Meet the Shoppers Expectations Now
Running your own shopping mall is not easy, it takes creativity and uniqueness. Therefore, if you don’t want to disappoint your shoppers and you want your shopping mall to be visited most of the time, then follow these pointers and this will surely help you a lot on how to keep your loyal shoppers.